The term “Four Avenues of Service” is frequently used in Rotary literature and information. The “Avenues” refer to the four elements of the Object of Rotary: Club Service, Vocational Service, Community Service and International Service.

As an international organization, Rotary offers each member unique opportunities and responsibilities. Although each Rotarian has first responsibility to uphold the obligations of citizenship of his or her own country, membership in Rotary enables Rotarians to take a somewhat different view of international affairs. In the early 1950s a Rotary philosophy was adopted to describe how a Rotarian may think on a global basis.

The Object of Rotary is “to encourage and foster the ideal of service as a basis of worthy enterprise.” The statement then lists four areas by which this “ideal of service” is fostered: “through the development of acquaintance as the opportunity for service; the promotion of high ethical standards in business and professions; through service in one’s personal, business and community life; and the advancement of international understanding, goodwill and peace.”

The Eastern Hills Sunrise Rotary Foundation has supported numerous area organizations. The Foundation concentrates on assistance to organizations that help children. More than $200K donated since 2006.

Rotary is a worldwide organization of business and professional leaders that provides humanitarian service, encourages high ethical standards in all vocations, and helps build goodwill and peace in the world. Approximately 1.2 million Rotarians belong to more than 32,000 clubs in more than 200 countries and geographical areas.

The month of February is very special in the Rotary calendar since it is designated World Understanding Month. The month also includes the anniversary of the first meeting of Rotary held on February 23, 1905, now designated World Understanding and Peace Day.

The 1989 Council on Legislation established “Service Above Self” as the principal motto of Rotary, since it best explains the philosophy of unselfish volunteer service.